The rise of online technologies has completely reshaped the commercial environment, presenting unprecedented challenges and possibilities for companies. This case study examines how a retail chain – initially a conventional film rental business – navigated digital disruption. By embracing interne

The academic landscape within the Gulf Region is steadily evolving. Institutions are adopting innovative pedagogical approaches and harnessing cutting-edge technologies to meet the evolving needs of students. Focus is placed on developing analytical skills, fostering a climate of research, and mo